• Legal context for “making money online”
The Internet is plastered with ads which promise people who click on them the ability to “make money online.” These “making money online” ads should be regarded with somedegree of caution and skepticism. Though some “making money online” advertisements are
likely to be trustworthy, even if not particularly useful, people may end up becoming more
vulnerable, either in financial or legal terms, as a result of becoming involved in such
• Enforcement by the FTC
The main framework for regulation and enforcement of Internet business laws, including in
regard to “making money online” programs, derives from the source of the Federal Trade Commission (FTC), which has been tasked with this function by the federal U.S. government
as a whole.
o “Deceptive or unfair” acts and practices
One of the primary concerns of the FTC as a general rule-enforcing body, as applies to the online Internet-based economy, among others, and potentially to the “making money online” types of activities in particular, is toward preventing business customers from facing either unfair or deceptive practices. As such, people engaged in making money online should make sure, before they begin doing so, that they can satisfy the obligations to their customers which they have accordingly taken on, and can offer either products or services, depending on the direction of the business model, at a level of quality and in a form which their customers can reasonably expect.
• Adhering to FTC regulations
The financial benefits gained from any of the activities included under the general rubric of
making money online can be mitigated against and lost in the event that a business owner
or operator fails to abide by the rules which the FTC has set forth and implemented toward
the end of assuring compliance with business laws on the Internet. In such a case, the profit
generated by making money online might be partially, largely, or completely lost due to the
need taken on to pay for the hours of counsel and defense furnished by an Internet
business attorney. Making money online can thus lead to more disadvantages than
advantages if not transacted in the correct manner.
• Affiliate marketing opportunities
Advertisements referring to an unidentified method for making money online may often be found, upon further and closer inspection, to be specifically referring to participation in affiliate marketing activities. In this way, people can be financially compensated for all of the customers or visitors whom they send to their employer, with payment being made strictly in accordance with their demonstrable rate of success.
When in the midst of an attempt at making money online through the operation of one’s own website, one legal requirement to carry out, as can help in avoiding the aforementioned necessity of turning to an Internet business attorney, is to ensure that customers or users may use the website or service in the complete knowledge of the restrictions, rights and privileges which they accordingly take on. Making money online can thus occur in a permissible legal framework.